AI handles the busywork. Your team builds the business.

We design AI systems around the way your team already works, connect the tools you already use, and train your team to run them when we're gone.

Worked with

You've been rowing. We fit the motor.

Think of a boat. Your team already knows the water: the clients, the deals, the work. They've just been rowing by hand. We fit a custom motor for your boat, fine-tune it, and teach your crew to run it when we're gone. Same boat, same crew, far less effort.

  1. AI Roadmap

    From the first call to a roadmap of where AI fits. We look at the manual work, the tools you already pay for and the data you have, then rank what to build first.

  2. AI Build

    A proprietary system built around how your business works, not a template. Wired into your CRM, outreach and data, and yours to own from day one.

  3. AI Handover

    We train your team to run our builds when we're gone. That means AI upskilling from day one.

  4. AI Maintenance

    Models change and tools update. We fix what drifts and keep your system current, so nothing slows down.

Built, then handed over.

We start with the manual work, build inside the tools you already use, and hand it over with documentation. Along the way, the hours saved stay visible.

  1. Assess

    We map the manual work and rank what AI should take off your plate first.

  2. Build

    A custom system wired into your CRM, outreach and data platforms.

  3. Hand over

    AI upskilling from day one, so your team runs it when we're gone.

  4. Maintain

    We fix what drifts and keep it current as models change.

Different businesses. Shared ambition.

You're in good company here. Below are a few of the teams we've worked with.

hours a week returned
20+ hours a week returned to your team
sources into 1 database
Data from 5 sources, centralized in one custom CRM
of deals, one system
Hundreds of deals inside of one system

Their network lived in five places at once. We built a CRM that matches the right investors to every new deal, drafts the teaser and the emails, and logs every reply.

EAS Advisors // Private equity

EAS Advisors

100%

owned by your team

Balfour Investors brought us in to build AI systems their own team owns and runs. The full story is on its way, told in their words.

Balfour Investors // Case study coming soon

Balfour Investors

Plugs into what you already use.

We build inside the tools your team already opens, and pull in data from sources most teams have never heard of. A few we work with:

Questions to ask before you build

Custom AI raises real questions about data, cost and who runs it. Better to answer them up front.

01

Ownership and independence

What do we own when you're done?

All of it. The system, the code, the prompts and the documentation live in your accounts, not ours, and your team knows how it runs.

Will we still need ColdStart once it's built?

We hope not. Think of a boat: your team has been rowing, so we fit the motor, teach your crew to run it, then step off. Call us when you want to go further.

Who runs the system inside our company?

Your team. We train the people who already do the work on the real system, document every piece, and stay close enough to fix what drifts, so it belongs to your team instead of to us.

Do you work with our own tools and data?

Yes. We plug into the CRM, outreach and data platforms you already use, inside the permissions you already have. Nothing gets bolted on, and your data stays in your accounts.

02

Timeline and process

How long does it take to go from a first call to a working system?

It depends on the job. A single workflow can be running within weeks; a connected system takes longer. You get a clear timeline with your AI Roadmap, before anything gets built.

What is the first step with ColdStart?

A 30-minute call. Tell us what's eating your team's time, and we'll tell you where AI can help. If we're not the right fit, we'll say so on the call.

What goes into the AI Roadmap?

We look at the manual work, the tools you already pay for and the data you have. You get a ranked list of what to automate first, and what isn't worth it.

What does a build actually look like?

One workflow at a time. A new lead arrives, AI researches the company, your CRM gets the context, and your team starts the conversation. We test each piece on real work before connecting the next.

03

Support

What if our team already built a tool with AI?

Bring us what you built, even if it half works. We look at what you have, keep what's good, and fix or rebuild the rest so people can rely on it.

Is it expensive to keep AI running?

Usually less than people expect. Models change and tools update every month, so we watch the numbers, keep costs in check and fix what breaks before it slows your team down.

Who do we call when something breaks later?

Us. A person, not a ticket queue. We fix what drifts, and every fix is documented so the system keeps belonging to your team.

Which AI tools do you build with?

Codex, Claude Code and open-source models, picked for the job, not out of habit. We plug them into your CRM, outreach and data platforms, and keep them swappable as better models arrive.

04

Your team

What if most of our team is skeptical about AI?

Good. We build around the work they already do, so the system earns its place by saving them time, not by asking them to change how they work.

Does our team need to be technical?

No. If they can use your CRM, they can use what we build. We train them on the system itself, in plain English, and leave documentation written for people who don't write code.

What work can AI take off our plate?

Lead research, outreach and follow-ups, CRM updates and reporting. The repetitive work that eats your week, handled, so your team can build the business.

What will you take off your plate?